Morgan Stanley will launch cryptocurrency trading for E-Trade customers in the first half of 2026, opening access to as much as $1.3 trillion in retail trading volume. The move positions the Wall Street bank among the most prominent U.S. financial institutions to enter the digital asset market.
The bank is partnering with crypto infrastructure provider Zerohash to handle liquidity, custody, and settlement. The service will start with spot trading for Bitcoin, Ether, and Solana, with plans to expand into other assets and services.
Jed Finn, Morgan Stanley’s head of wealth management, described the rollout as “phase one” and confirmed that a crypto wallet is also in development, enabling clients to manage digital and traditional investments side by side. The shift will replace earlier exposure through external managers like Galaxy Digital, cutting third-party fees but giving clients direct coin ownership and risk.
Zerohash, recently valued at $1 billion in a funding round that included Morgan Stanley, will play a central role in compliance and infrastructure.
The move comes as rivals, including Schwab, JPMorgan, and PNC Bank, advance their own digital asset strategies, underscoring growing institutional adoption of blockchain technology.
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