airBaltic said it will become the first airline in the world to launch non-fungible tokens (NFTs). The announcement came amid reports that Gucci might become the first fashion brand to issue NFTs.
In a recent tweet, the airline said:
“We are thrilled to announce that we will become the world’s first airline to issue non-fungible tokens! We will issue collector NFTs showcasing @Airbus A220-300 as well as a piece of art of one of the most beloved Latvian cities.”
The NFT sector, which was worth about $200 million in 2019, is now valued at around $25 billion. In recent times, the sector has seen a lot of private and corporate investment.
In a statement, airBaltic CEO Martin Gauss noted that the company is also the first airline to accept Bitcoin as a form of payment. Since 2014 when airBaltic announced the Bitcoin payment option, the company has expanded to support other cryptos. Supported assets include Bitcoin Cash (BCH), Ether (ETH), and Dogecoin, among others.
Gauss said the next step for the airline is to offer NFTs.
He added:
“NFTs are not only used for digital art transactions but may as well be expanded to tickets for concerts and other unique one-time pieces, including airline tickets. The issue of the limited collector NFTs will serve as a tourism campaign for Latvian cities, certainly still an undiscovered destination for many.”
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