Binance is focusing on expanding its services for institutional and high-net-worth clients, a move that comes as its VIP user base grew by 21% and institutional clients by 20% in the first half of 2025. Following this, Binance upgraded its over-the-counter (OTC) liquidity platform to better serve institutional and high-net-worth clients.
The new system, announced on August 28, aggregates liquidity from external market makers to reduce slippage and provide tighter spreads on large trades. Trading volumes from these groups also saw a significant increase
It offers two execution options: instant settlement in as little as 15 minutes or a bespoke, algorithmic approach. The upgrade comes as interest from professional investors continues to grow, with Binance reporting a significant increase in both VIP users and institutional clients, whose trading volumes rose by over 10% in the first half of 2025.
According to Catherine Chen, Head of VIP & Institutional at Binance, the exchange is enhancing its over-the-counter (OTC) services to meet the growing demand, offering tailored solutions that prioritize pricing and speed for larger trades, as well as bespoke execution for sophisticated clients. The company is actively positioning itself to support the increasing interest in crypto from institutional players.
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