Let’s journey back to 2004 when improved internet speeds and better connectivity changed the way entertained worked. From watching a film or TV show on DVD, we started streaming them over the Internet at our convenience.
A Californian company, Netflix operated as DVD-by-mail in the entertainment industry, and they decided to go public in 2002. They sold 5.5 million shares at a price of $15.00 of common stock. Meanwhile, it was migrating the postal business to a full-on streaming business to survive the death of DVD and Netflix persevered. Happy ending right?
To survive all this may have been a big feat for Netflix after all the name has become a part of our household in the form of video streaming service and even as a meme. Is the creative community happy with the current state of entertainment? Netflix has emerged as a dominant force in modern entertainment, and the users are satisfied with its service. But there’s so much more to entertainment than what Netflix portrays as the big picture.
Netflix practices the dark art of using personal data for maximizing its profits. The ‘personalised content’ is nothing but data compiled through algorithms, ironically like Facebook. Based on your viewing habits, Netflix rates actors, directors, plot conclusiveness, romance levels and even the ‘moral status’ of characters. All this data is used in the form of a scoring system to decide whether the content is transmission-worthy and mainly to maximize Netflix’s profits. Yes, Netflix doesn’t give a fig about your preferences, all it wants is control. This obsessive control over content is quite dangerous for consumers and content creators.
The Internet is ruled by centralized giants, who take over your data and control it in whatever manner they find suitable and very opaquely too. They are simply not liable to anyone except the shareholders. Have you ever questioned the way Amazon or YouTube uses your data?
Netflix is a centralized organization, and power resides in the hands of top executives. This centralization has led to the creation of a marketplace that functions only for money. The industry no longer backs content that is thought-provoking or socially-challenging, which is very scary. All the data driving algorithms crazy is never shared, not even with the people creating content. This is bad for consumers as it limits our choices and leads to a world of cookie-cutter content. Content-makers get hurt the most because creativity and originality gets sacrificed for the sake of profit.
That is not where the bad news ends, Digital Rights Management (DRM) is another total nightmare. Netflix’s DRM policy claims the license of content in perpetuity. In layman’s language, content-makers cannot approach any other channel to realize the real value from their IP. Their content’s long-term value merely is lost, forever. Imagine the plight of distributors when they try to realize the best price of content while lurking through the muddy waters of DRM. Disturbing isn’t it?
Such disturbing facts and the current situation of the entertainment industry served as our inspiration behind LiveTree. We want to bring about a radical change that reinvents the entertainment industry.
In October, Netflix had 109 million subscribers worldwide, including 52 million in the US. A simple calculation shows that, at a subscription of roughly $5, it’s netting around $545m per month.
That’s right.
If only Netflix’s revenue of a single month were invested into new digital token, Seed, it could have changed things to quite an extent. LiveTree wants to create a sustainable marketplace where things are fair, efficient and transparent for one and all. With the aim of nurturing talent and creativity, we would have employed this amount to drive the product rather than enjoy short-term gains.
Money equals power and Netflix is exploiting power to for more profit and control. Isn’t it suspicious that none of Netflix’s films make it to the big screen? They make lock-in deals exclusively with Hollywood celebrities which drives more money and control their way. Consumers and creators suffer from lack of choice and diversity, but who cares about them as long as the money keeps rolling.
Would consumers seize subscriptions if Netflix decides to up the fee to $10 or maybe $15? You definitely cannot stop this from happening. Apart from affecting your entertainment choices, Netflix even controls your entertainment budget. The future of creativity is at stake here, and LiveTree ADEPT does not want the ship to turn the way things are leaning now. It is possible to turn the tide and technology is on our side. With a vision in mind, we can make things happen. All we need is your support.
If this is something you care about, please visit to find out more about LiveTree and our token sale.
Media Contact
Name: Cheryl Clarke
Email: [email protected]
Cell no.: +447939554109
TG group link: https://t.me/LiveTreeAdept
KryptoMoney.com publishes latest news and updates about Bitcoin, Blockchain Technology , Cryptocurrencies and upcoming ICO’s.
Saurabh Singhla
Technical Enthusiastic and Business Developer on Strategy, Marketing, and Growth. I invest my tech knowledge in Blockchain or ICO startups. Looks at the future with an eye on understanding the global impact of technology on society, business and government.
Keep in mind that we may receive commissions when you click our links and make purchases. However, this does not impact our reviews and comparisons. We try our best to keep things fair and balanced, in order to help you make the best choice for you.
