In a press release issued on Thursday, Warner Music Group announced a partnership with the OpenSea marketplace. The partnership will provide a platform for select WMG artists to build and expand their fan bases on Web3.
“Fundamental to music’s DNA is community—it’s artists and fans coming together to celebrate the music that they love,” says Oana Ruxandra, Chief Digital Officer & EVP, Business Development at WMG.
“Our collaboration with OpenSea helps to facilitate these communities by unlocking Web3 tools and resources to build opportunities for artists to establish deeper engagement, access, and ownership.”
According to Warner Music Group, its artists will also have early access to OpenSea’s new drops product. This will be accompanied by enhanced discoverability and storytelling on customized landing pages. It also includes industry-leading safety and security features from OpenSea. As a result, this provides artists with a new way to connect with their fans on the web.
“For artists and musicians, NFTs represent a new creative medium and a mechanism to build community, engage directly with fans, and express themselves across borders and languages,” says Shiva Rajaraman, OpenSea’s Vice President of Product.
In addition, Rajaraman adds, “As a massive music fan myself, I’m thrilled to work with a partner who understands the significance of this technology and wants to use it for good – to empower artists to own their fan connections directly.”
“We’re excited to provide the support and infrastructure to help welcome the Warner family of artists into the exciting NFT ecosystem.”
According to WMG, the first collection of this new collaboration is currently in the works. Warner Records UK will work on the project with Web3 company.
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