Prominent American brewing company Anheuser-Busch is launching a non-fungible token (NFT) project featuring 12,722 unique tokens. The NFT initiative commemorates Bud Light, which is one of Anheuser-Busch’s flagship larger brands.
Dubbed “Bud Light N3XT Collection,” the digital assets will be accessible to consumers who are at least 21 years. In addition, the NFT collection also heralds the upcoming launch of Bud’s first zero-carb beer. So far, the beer company remains tight-lipped on further details surrounding the upcoming beverage variety. Speaking in a media session, senior digital director for Bud Light, Corey Brown said:
“So, there will probably be a lot more than that, that won’t be disclosed at the announcement time. But there’s a roadmap to come.”
Nonetheless, consumers who buy any of the NFTs from the Bud Light N3XT Collection will be privy to some company perks. Some of these include being able to vote on Bud Light NEXT merchandise. Also included is access to Bud Light NEXT brand and partner events.
The Bud beer brand is one of a few consumer and luxury brands venturing out into utility NFTs which promote their product offerings. Brown explains that Bud’s decision to leverage the recent NFT trend was well-thought-out and carefully orchestrated. As he put it:
“It’s new for us, for Bud Light. I think the most important thing is making sure that we are keeping our consumers in mind. That this isn’t a marketing stunt.”
Recently, other companies looking to leverage NFTs are Gap, Crocs, and Prada.
Image Credits: Pixabay
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