Donald Trump Jr. and Eric Trump are expected to join the board of World Liberty Financial, the Trump family’s crypto venture that is seeking to raise $1.5 billion to launch a publicly traded treasury firm.
The company, which already has a NASDAQ-listed shell company, would hold its proprietary WLFI token and cash reserves. This move follows the trend of “digital asset treasury companies” popularized by Michael Saylor, which allow traditional investors to gain indirect exposure to crypto.
The Trump family’s deepening ties to the crypto sector are also highlighted by more than $26 million in campaign contributions from industry leaders, while Donald Trump‘s crypto holdings have risen by over $620 million in recent months.
The company is also launching a USD1 loyalty program to attract high-frequency traders and DeFi users. This move aligns with a broader trend in 2025, where such treasury firms have collectively raised billions for crypto acquisitions.
The listing is expected to be fast-tracked using an existing Nasdaq-listed shell company.
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